Author Archives: Bill

About Bill

I have enjoyed a life-long fascination with American cars, particularly Mercury and its Canadian relative, Monarch. I'm old enough to remember Turnpike Cruisers when they were new, but not the 118's. The Merc is now scheduled to cease production after over 70 years and so will join Pontiac, Oldsmobile, Imperial, DeSoto, Thunderbird and of course Edsel in history's graveyard. Perhaps this is as it should be -they all became pale shadows of what they once were.

The Price is Medium … The Choice is Maximum … The Car is 1964 Mercury

By 1964, the Viet Nam conflict was clearly escalating. In July two U.S. Navy destroyers were ambushed by North Vietnamese torpedo boats in the Gulf of Tonkin. In retrospect history now questions the seriousness of the apparent provocation, but President … Continue reading

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’63 Mercury

1963 was described by CBS as “ … the year everything happened”. That’s quite true, but what overshadowed all else was the fateful and heartbreaking assassination of the 35th President of the United States, John F. Kennedy, in the early … Continue reading

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1962 Mercury – Best Looking Buys … Now in Each Size

If 1961 was the world’s introduction to what could be expected from the Kennedy – Khrushchev dance of destiny, 1962 saw the choreography quicken and the gyrations become increasingly frenetic. Khrushchev’s antics had so distressed and bewildered Kennedy as to … Continue reading

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1961 Mercury – The BETTER Low-Price Cars

In many ways 1961 is the story of the relationship between John F. Kennedy, newly elected President of the USA, and Nikita S. Khrushchev, Premier of the Soviet Union. The two leaders could not have been more different. Kennedy was young, … Continue reading

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1960 Mercury – The Best Built Car in America Today

The big news for 1960 was the presidential election in which John F. Kennedy defeated Richard Nixon for the world’s toughest job. Most commentators name the TV debate, (which was the first ever televised debate between presidential contenders), as the turning … Continue reading

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America’s Liveliest Luxury Car – 1959 Mercury

Every decade has its own characteristics and reasons why it’s remembered, but perhaps none are as fondly recalled as the “Fabulous Fifties” – especially by the Boomers. To perpetuate a moth-eaten, banal cliché, life seemed more uncomplicated, more congenial. Perhaps … Continue reading

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Sports-Car Spirit and Limousine Ride – 1958 Mercury

As the new 1958 cars were being introduced, the number 1 song on the Hit Parade was “Sugartime” by the McGuire Sisters – the year’s top hit was “At the Hop” by Danny & the Juniors. Elvis was still gyrating … Continue reading

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Straight Out of Tomorrow – 1957 Mercury

In late 1956, all eyes were on the future. Elvis Presley’s “Love Me Tender” sat atop the charts and Elvis’ first film, of the same name, premiered in New York City the  day Mercury’s 1957 offerings were introduced – November 12, 1956. “The … Continue reading

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The Big M – Mercury for 1956

In 1956 the Federal Aid Highway Act authorized construction of 41,000 miles of new super-highway, thus making it a lot easier to quickly get to places a lot farther afield than had to this point been possible. The accessibility of the … Continue reading

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1955 Mercury – Brilliantly Engineered in Three Great Series

North America continued to enjoy the post-war economic glow and everyone seemed to have caught the optimism bug. Although it cost an unheard of $17 million, Disneyland seemed like a miracle when it opened in Anaheim in 1955. I can … Continue reading

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